ARSC Engages NW Financial Group for Acquisition and
Facilities Development Financing

Houston, TX-(BusinessWire) July 30, 2007 – American Security Resources Corporation (OTCBB: ARSC) announced that it has engaged NW Financial Group, LLC of Jersey City, NJ, (www.nwfinancial.com) to arrange financing for certain acquisitions and development of ARSC’s  wind power and hydrogen fuel cell technologies. Bob Farr, President and COO of ARSC, stated, “NW Financial Group is an expert in the industrial development bond sector. This type of funding will be used to acquire the wind turbine companies. With certification assured we plan to build and equip a fuel cell membrane manufacturing and assembly facility and a wind turbine plant. We can include funds for working capital, R&D and inventory, and do it all under very favorable terms. This is the best method of financing we’ve found and it’s completely non-dilutive.”

NW Financial Group, LLC
NW Financial is a Jersey City based diversified financial services firm. NW Financial’s corporate finance team is dedicated to providing the most appropriate and cost effective financial solutions to public and private middle market companies that are underrepresented in the financial markets.

American Security Resources Corporation
ARSC is a holding company actively seeking to acquire and develop clean energy companies and technologies. ARSC’s Hydra Fuel Cell subsidiary has developed a high volume, mass producible hydrogen fuel cell. Its American Hydrogen Corp. subsidiary is developing an inexpensive method to produce hydrogen from ammonia. ARSC’s newly formed American Wind Power Corp. will be developing residential scale wind turbines based on the patented Noble Wind Turbine design. It also has an LOI to acquire additional wind power capabilities. For more information, please see: www.americansecurityresources.com
ARSC is a component of the Ludlow Energy SmallCap Index www.ludlowcapital.com/indices .

Safe Harbor Statement
This news release contains certain “forward looking statements” within the meaning of Section 27a of the Securities Act of 1933 and Section 21e of the Securities Exchange Act of 1934.Although the Company believes the expectations reflected in such forward looking statements are reasonable, it can provide no assurance that actual results will meet or exceed such expectations.

For more information, please contact:
Frank Neukomm or Bob Farr
American Security Resources Corporation
713-465-1001
info@amsrcorp.com